BENGALURU: Nobel laureate Muhammad Yunus will play a big role in how the Paris Olympics in 2024 will be conducted. The Professor from Bangladesh, known for founding the Grameen Bank and furthering the cause of social business, on Wednesday said that the Olympics and the Paralympics in 2024 will focus on social business and circular economy and that his team was working to design the games around these themes.
Yunus is in the city for the first edition of the Social Business Day to be conducted outside of Bangladesh. The event will be held over two days at Infosys campus in Electronics City. Making a case for the expansion of the social business model, Yunus said possibilities for social businesses existed in every sphere. Social business is defined by Yunus as a non-loss, non-dividend company designed to tackle a social problem. Profits are re-invested into the business itself.