Under the leadership of Nobel Peace Laureate, Professor Muhammad Yunus, founder of microcredit and father of social business, Yunus Sports Hub is a global community of experts dedicated to solving human challenges through sport & social business.

Because of our presence globally through Professor Yunus’s network, our team is operational for projects in any region.

how we work- our approach

Problem solving is at the heart of everything we do. And we problem solve as a team. Our global community applies Professor Yunus’s social business concept & community-based approach to deliver solutions that last.

Whatever social challenge faces athletes & sport communities, we connect the relevant experts in our social business family to solve it. From brand planners, financial strategists, educators, and sports agents, to designers, engineers, coaches, therapists, lawyers, policy makers, our team unites diverse experts operational for projects in any region.

Our shared purpose: relentless commitment to creating lasting solutions to global challenges.

You are probably familiar with Nelson Mandela’s assertion that sport has the power to change the world. We agree: sport has the power to change the world, and social business is the key to unleashing that power.

who- our team

Muhammad Yunus

Recipient of the 2006 Nobel Peace Prize, Professor Muhammad Yunus is internationally recognized as the founder of microcredit and as the father of social business. For more than 30 years, he has successfully worked to meld capitalism & social responsibility. In 1976, he created the first institution to provide micro-loans to empower the poor to become entrepreneurs. Grameen Bank has since lent more than 6.5 billion dollars to those suffering extreme poverty across all five continents, while maintaining a consistent repayment rate above 98%.

Complimenting his work with microcredit, Prof Yunus pioneered the global social business movement. Today he continues to advocate for businesses that are created to solve human & environmental problems. His early career as a professor of economics - followed by years of work with dignitaries and icons influencing global culture and economy - allow him unprecedented insight into the forces and industries that can affect powerful change through social business. He believes the sport world especially holds this potential today.

Aside from the Nobel Peace Prize, Prof Yunus is the recipient of several prestigious recognitions, including the Congressional Medal of Honor & the Presidential Medal of Freedom. Only six individuals in history have received all three distinctions.

Yoan Noguier


Director & Co-Founder
Formerly Procurement Manager for Rio 2016 Olympic and Paralympic Games, Yoan met Prof Yunus at the beginning of 2017 while advocating about the potential social outcome of sporting events. After a first successful collaboration resulting in the signature of an agreement with Paris 2024, the Yunus Sports Hub was created. Yoan grew up in the south of France, speaks 4 languages and played rugby at the french federal level.

Hans Reitz


As the creative advisor of Prof. Yunus, Hans has devoted himself to advancing social business since 2007. He & Prof. Yunus co-founded the Grameen Creative Lab, which now advises large-scale enterprises in social business development. He has a hand in numerous companies, including as the founder of Circ Events and as the Co-Founder of "Perfect Day”, a social business coffee company in Germany and India. From Bavaria, he now lives in Wiesbaden, Germany.

Thomas Van Schaik

Thomas Van Schaik

Strategic Advisor
Serving as the former Global Brand Director of Adidas and the CCO of the Dutch National Olympic Committee, Thomas is an authority in the engagement of fans, in the development of impactful sports experiences and in the creation of meaningful brands, both corporate and non-profit. He commits to placing sports at the service of a better world for all and is the co-founder of Schaik & Fischer. He and his family call the Netherlands home.

Amy Dahmen


Program Manager
With a background in sport and youth development, Amy has served as an educator and artistic director specializing in the design of programs that empower people through sport, art and movement. Her graduate work on sport for development & sustainability sold her on the power of social business. She is a co-founder of Paris-based social business Kabubu, which facilitates refugee integration through sport.

Yoko Youssouf

Yoko Youssouf

Program Manager
Her passion for understanding and solving human challenges led Yoko toward international development and solidarity. She worked for 10 years with charities empowering vulnerable people through education and social work prior to jumping in the sport world. After few years of expatriation in Asia and Oceania, Yoko is back in France. Sport enthusiast, she can often be found playing handball or practicing Muay Thai.

WHY – our mission and vision


Our mission is to solve human challenges through the powers of sport and social business


A sport world of three zeros, for a world of three zeros: zero poverty, zero unemployment, zero net-carbon emissions

What is
Social Business?

A non-dividend business whose purpose is to solve one or more human problems. Professor Yunus defines it by outlining 7 principles:

1. Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization

2. Financial and economic sustainability

3. Investors get back their investment amount only. No dividend is given beyond investment money

4. When investment amount is paid back, company profit stays with the company for expansion and improvement

5. Gender-sensitive and environmentally conscious

6. Workforce gets market wage with better working conditions

7. …do it with joy

Social business- hand writing

The social power of sport

Sport connects people. It is a common language, transcending demographics and generational preferences. It entertains. It educates. It ignites emotions, builds character & awakens competition – not as enemies, but as performers who share values.

The social power that sport has on individuals can be magnified when set on a financially sustainable model – one that is not reliant solely on charitable contributions. Social business ignites the full potential of sport to create solutions to challenges facing society.


our values


We trust others and we are trustworthy. We foster collaboration. We connect people to opportunity; demand to need; problem to solution.


We make things happen for our planet, our communities, our neighbors, & our future. Tapping the power of sport & social business is more than our job, it's our purpose.


We act responsibly, fairly, & honestly. We respect others. We play fair.


We create the world we want to live in. We are go-getters, we are creators, we are makers, we are problem-solvers. We help others understand and own this value as well.